Technology in agriculture
We are committed to deploying technological solutions in our supply chains. For example, we use geo mapping in our farming areas to monitor and manage our crops.
Our team developed an SMS-based information system which provides farmers with procurement updates, seasonal updates, best practices on sowing, cultivation, and harvesting, prevalence of current diseases and pests, related news, relevant agri input information, etc. The purpose of this system is to ensure mobility and connectivity at all times with the farmer network. In addition, farmers are constantly reminded to employ best practices. We also operate Farmer Helplines to respond to field questions all season.